While photojournalism is almost as old as photography itself, the ethics of photojournalism have evolved over time and are still evolving. With each new leap in technology, we are left to ponder the boundaries of photo manipulation. When has a photographer gone too far in modifying an image?
To demonstrate how far we have come, it is important to consider where photojournalism began. The Civil War Trust credits Matthew Brady as the father of photojournalism for his work documenting the Civil War. Yet, we know that he did not photograph the battlefields as he found them, instead moving the bodies as necessary to compose the image, a practice that would be unacceptable by today’s photojournalism standards.
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Title: Antietam, Maryland. Bodies of dead, Louisiana Regiment Creator: Matthew Brady Repository: Library of Congress Prints and Photographs Division URL: http://www.loc.gov/pictures/collection/cwp/item/cwp2003005540/PP/resource/ |
The National Press Photographers Association clearly states in the preamble to its code of ethics that their “primary goal is the faithful and comprehensive depiction of the subject at hand.” They further state that “photographs can also cause great harm if they are callously intrusive or are manipulated.” To that end, “editing should maintain the integrity of the photographic images' content and context. Do not manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects” (NPAA).
But how much manipulation is too much? How far can we go before we have mislead viewers or misrepresented subjects? Based on how individual editors and the photojournalism community has policed itself, it is clear that there is little wiggle room in this regard.
In 2003, The Los Angeles Times printed a photo by Brian Walski of a British soldier gesturing for an Iraqi man carrying a small child to stop.
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Title: Soldier in Basra Creator: Brian Walski Publisher: Los Angeles Times URL: http://www.mediabistro.com/10000words/10-news-photos-that-took-photoshop-too_b328 |
It is a provocative image of the potential for conflict between soldiers and civilians. However, an observant editor of another paper realized the above image is stitched together from two of Walski’s photographs; it is a combination of the two shots. The soldier is from one image; the civilian from another.
While the editing may seem minor at first, it changes how we read the photograph. In the doctored version, we are left with some tension about what will happen if the civilian does not stop. In the original photographs, we see the soldier signal for the man to stop, but then lower his weapon as the civilian comes closer, suggesting some permission was granted to approach. We read less conflict in the original photographs.
Brian Walski was fired by the Los Angeles Times for violating the code of ethics when he presented his edited image as truth.
Brian Walski was fired by the Los Angeles Times for violating the code of ethics when he presented his edited image as truth.
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Title: Smoke Over Beirut (Edited) Creator: Adnan Hajj Publisher: Reuters URL: http://www.mediabistro.com/10000words/10-news-photos-that-took-photoshop-too_b328 |
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Title: Smoke Over Beirut (Original) Creator: Adnan Hajj Publisher: Reuters URL: http://www.mediabistro.com/10000words/10-news-photos-that-took-photoshop-too_b328 |
Reuters broke ties with the photographer, Adnan Hajj, after determining that he had manipulated the photograph intentionally.
While photo editors agree that these examples are unethical, they can be difficult to catch. According to a New York Times article, “detecting the smoke and mirrors is a challenge. While editors for print publications commonly rely on editing systems that track each change made to an article, photo editors have fewer tools at their disposal and often rely simply on experience and instinct.” (Aspan).
As evidenced by the fact that the images above were published by major news services, photo editors cannot always determine when an image has been edited beyond the bounds of the profession, and the editor’s job is only getting harder as they view more images, increasingly coming from amateurs who may not be well versed in photojournalism ethics.
CNN, NBC News, ABC News, and Fox News have sections of their web sites where people can submit photographs to the news department. Three of the four sites make no mention of photojournalism ethics; only ABC News included any instructions that “events depicted in the footage are real and not staged” (ABC News). The other terms of service were more concerned with the transfer of an image’s copyright than in instructing the public on the boundaries of ethical photojournalism. They rely on the masses to understand the industry’s proprieties.
At the same time, it is increasingly difficult for amateurs to even know that their images are doctored. Services like Google+’s Auto Awesome “improve” a photo when it is saved. In the case of the “Eraser” feature, “if you take a sequence of 3 or more photos in front of a structure or landmark with movement in the background, Eraser will give you a photo with all the moving objects removed” (Auto Awesome). A layperson may submit one of these modified photographs without realizing it and without the complete set of images, a photo editor may print one of these doctored photographs unwittingly.
As we continue to make everyone with a cellphone camera a photojournalist, we need to create better protections against using manipulated images in journalism. Such an effort requires the technology to determine a photograph’s provenance, perhaps in embedded metadata, but it also requires the very news organizations who solicit these images to educate laypeople on the ethics of photojournalism and its importance.
“10 News Photos That Took Retouching Too Far” 10,000 Words. May 21, 2009. Web. 26 Nov. 2013. http://www.mediabistro.com/10000words/10-news-photos-that-took-photoshop-too_b328
Aspan, Maria. “Ease of Alteration Creates Woes for Picture Editors.” New York Times. August 14, 2006. Web. 26 Nov. 2013. http://www.nytimes.com/2006/08/14/technology/14photoshop.html?_r=0.
“Auto Awesome Photos & Movies”. Google. 2013. Web. 26 Nov. 2013. https://support.google.com/plus/answer/3113884?hl=en.
“Matthew Brady” Civil War Trust. n.d. Web. 26 Nov. 2013. http://www.civilwar.org/education/history/biographies/mathew-brady.html.
“NPAA Code of Ethics” National Press Photographers Association. 2012. Web. 26 Nov. 2013. https://nppa.org/code_of_ethics.
“Send Us Your Cell Phone Video and Pictures” ABC News. May 7, 2006. Web. 26 Nov. 2013. http://abcnews.go.com/GMA/story?id=1927971.
Van Riper, Frank. “Manipulating Truth, Losing Credibility.” Washington Post. March 4, 2009. Web. 26 Nov. 2013. http://www.washingtonpost.com/wp-srv/photo/essays/vanRiper/030409.htm.