Tuesday, December 3, 2013

The Problematic of Visual Literacy

 What is this a picture of?
Cara Finnegan’s 2006 article “What Is This a Picture of?: Some Thoughts on Images and Archives” prompted my choice of topic. Finnegan describes her experience researching in the Farm Security Administration-Office of War Information (“FSA-OWI”) photo collection at the Library of Congress as a way of approaching her real subject:  polysemic meaning in photodocumentary images.
Though some may consider squishiness of meaning more in the realm of postmodern criticism than library science, as one who comes from and hopes to head back to academia, the more acquainted librarians, archivists, and catalogers are with the issues that the scholarly community wrestles with the better. Uncovering heretofore unknown historical data is in only part of a scholar’s task and for some it is not even their primary focus. Rather, many historians and art historians are revisiting ground that has been covered before, looking at both primary material and older scholarship with a more critical, and for the latter, a newly skeptical eye. Scholarly inquiry is more interdisciplinary as well, which makes research more difficult, as classification systems have tended to cling to clear demarcations between subject areas.

 
As the literature on image cataloging attests, posing the question “what is this a picture of?” is essential yet not that easily answered (Layne). In “What Is This a Picture of?” Finnegan describes her initial inability to locate an original image of a man in overalls standing in front of a shack. After much searching, she realizes that she needed to address the image “on its own terms” in order to find it, meaning that she had to wrestle intellectually with the collection’s local classification system. She finally discovered it under “Shacks,” a subcategory of “Homes and Living Conditions” (117). Finnegan draws two lessons about visual literacy from this experience. The first pertains to the role of classification systems in assigning meaning to an image and the second addresses the influence of context on meaning.

For me, the dialectic between image and context was already a familiar topic, so the fresh take that I got from this class came from Paul Conway’s and Martha A. Sandweiss’ articles, in which they discuss digital surrogates of photographs and electronic versus the original viewing environments, and then the effect of both on meaning. I will discuss their main points below. What was both new and fascinating to me was Finnegan’s reflections on the role of image classification systems on meaning, which she derives from Alan Trachtenberg’s 1988 essay “From Image to Story: Reading the File” on the subject categories and subcategories that organize the FSA-OWI photo collection. I will be focusing on Trachtenberg’s brilliant and nuanced essay, which I thoroughly enjoyed reading and highly recommend.

Context, meaning, and digital surrogates
Over the course of her research, Finnegan finds the image of the sharecropper in front of the shack reprinted in different publications and notes how the meaning it has in the FSA-OWI archive changes depending on where it appears in print—that the context of the article it illustrates inflects its meaning.  Conway’s and Sandweiss’ articles explore the factors that can affect the meaning of documentary photos, both originals and digital versions. Their work reminds us of the sheer number and variety of factors that can affect meaning, and, by extension, that librarians, curators, archivists need to be mindful of these factors so that they do not unintentionally alter the significance of their collections. 

Sandweiss notes that photographer, sitter (subject), and viewer all construct meaning, as does the photographic medium (the production process) (193–97), and in each case she elucidates how. Finally, she arrives at the digital surrogate, and the rest of her article deals with the characteristics of these virtual objects vis à vis their material analogues. She looks at how the ability to hold a photo in your hand, appreciate its dimensions, turn it over to see markings or a caption, or view it on an album page or as part of contact sheet surrounded by other pictures (physical and intellectual context) all contribute to meaning. She argues for the importance of the information a scholar can glean from the actual object, and points out that the circulation of an image, as well as its reappropriation (i.e., its being reprinted or altered) is also part of its history. Here she veers into the discipline of material culture. Sandweiss is not arguing against digitization but rather reminding us that as many physical features of the original as possible need to be included when creating an electronic version so that vital information is not lost. What I found interesting about her argument for inclusiveness is that it echoes one made by medievalist art historians a couple of decades ago for photographing the text and marginalia juxtaposed to manuscript illuminations so as not to isolate them from their intellectual context.

Turning to the image in digital form, a particularly significant passage in the Conway article addresses the issue of human agency in the digitization process and its impact on meaning. The digital photographic images we have access to, per Conway, are the results of decisions and actions among archivists who select the pictures to be scanned, digital preservation specialists who decide on their resolution and format, the folks stuck at the scanners, systems architects, and Web designers (427). Sandweiss concentrates on the archivist or curator, whose biases dictate which images will and won’t be scanned, thus potentially affecting not only access but also the researcher’s conclusions about the meaning of an image, its series, and the photographer’s intentions (200). Likewise, she argues for the importance leaving a procedural record of the steps in going from original to digital so it can be verified that the history of the object has not been falsified by digitization.

Classification system as master narrative
The central focus of Finnegan’s article, when all is said and done, dwells on the FSA-OWI photo archive as a whole, which she terms “a rhetorical construction.” She declares that “[b]efore we critically engage the artifacts we discover in the archive, we need critically to engage the archive itself” (118). Trachtenberg’s essay, in which he deconstructs the history, concept, and rhetoric of the archive’s classification system, demonstrates that it is neither as factual or as transparent as its author Paul Vanderbilt claimed. As Trachtenberg shows in his sustained analysis, the line between the literal meaning of a photo and its subjective or connotative meaning is fuzzy and constantly shifting (52–56); moreover, language itself, the tool for describing the categories and subcategories of pictures in the classification system, is not neutral (56).

Per Trachtenberg, the original classification system put in place by Paul Vanderbilt in 1942 “represents diagrammatically a grand master study, a generative cultural myth: civilization begins in relation to ‘land’ and proceeds to build an increasingly complex society” (57). The organizational layout, Trachtenberg argues, and this I find especially fascinating, has a narrative sweep to it due in large part to the scripts (assignment instructions that read like thumbnail stories) that Roy Stryker gave his photographers, many of which read like paeans to America’s simpler past (58–64). For Vanderbilt, he saw the narrative of the archive on a larger scale, as a study of mankind, a strictly American, resilient Family of Man “avant la lettre” (62–63).

Thomas Cole, The Architect's Dream, 1840
 
As Finnegan learned, to find particular FSA-OWI photos, then, one had to be versed in the master narrative of civilization to which Western societies and their legal and political systems adhere, one that gives precedence to landowners and ultimately to the development of the land into cities with architectural monuments to human culture and achievement. This sense of progress can be seen in the early 19th-century paintings by the American artist Thomas Cole, for example—his Architect’s Dream and the series The Progress of Empire. Indeed, one can see the preference for those enfranchised by land and property in a portion of Vanderbilt’s classification system quoted by Trachtenberg:  under the main category “Houses and Living Conditions” is the subcategory “porches, yards, gardens, servants” (53). Thus photos of servants in the FSA-OWI collection, those who are not land or property owners but who are subordinate to those who are, are effectively dehumanized, just another architectural feature of daily living.

Pity the cataloger
The last section of Trachtenberg’s essay gets at the heart of the problem of visual literacy when it comes to documentary photographs, which can be thought of as both social records, thus factual, and at the same time artistic. Trachtenberg argues that the term “realism,” used by Stryker and others to describe the photographic project of the FSA-OWI, is so value-laden as to incorporate the narrative discussed above and therefore call the pictures” objectivity (status as factual documents) into question.

The lack of straightforward meaning of the photograph, while it may cause much consternation to the image cataloguer, is vital to acknowledge. Librarians, archivists, and curators do not simply provide access to information but to knowledge. Acknowledging ambiguity is a declaration of knowledge.


Bibliography

Barthes, Roland. “The Photographic Message.” Image, Music, Text. Roland
            Barthes. Trans. Stephen Heath. New York: Hill and Wang, 1977.
            15–31.

Conway, Paul. “Modes of Seeing: Digitized Photographic Archives and the
            Experienced User.” The American Archivist 73 (Fall/Winter 2010): 425–62.

Finnegan, Cara A. “What Is This a Picture of?: Some Thoughts on Images and
            Archives.” Rhetoric & Public Affairs 9.1 (Spring 2006): 116–23.

Kratochvil, Antonin and Michael Persson. “Photojournalism and Documentary
            Photography.” Nieman Reports (Fall 2001): 27–31.

Layne, Sara Shatford. “Subject Access to Art Images.” Introduction to Art Image
            Access: Tools, Standards, Strategies. Ed. Murtha Baca. Getty
            Publications, 2002.

Sandweiss, Martha A. “Image and Artifact: The Photograph as Evidence in the
            Digital Age.” The Journal of American History (June 2007): 193–202.

Shatford, Sara. “Analyzing the Subject of a Picture: A Theoretical Approach.”
            Cataloging & Classification Quarterly 6.3 (Spring 1986): 39–62.

Tibbo, Helen R. “Primarily History: Historians and the Search for Primary Source Materials.” 
            Proceedings of the 2nd ACM/IEEE-CS Joint Conference on Digital Libraries
            Portland, Ore. (2002): 1–10.

Trachtenberg, Alan. “From Image to Story: Reading the File.” Documenting America: 
           1935–1943. Eds. Carl Fleischhauer and Beverly W. Brannan. Berkeley, Los Angeles, 
           and London: Univ. of California Press, in association with the Library of Congress. 
           1988. 43–73. 








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